This strategic partnership represents an important milestone in ongoing efforts to modernize and optimize the value chain for sampling initiatives and marks an important step forward in leveraging technology to improve the convenience, accessibility and affordability of digital payments.
By combining the strengths of easypaisa's robust digital payments platform with Knorr's renowned brand presence, both companies are positioned to deliver unparalleled value to customers across Pakistan. The initiative is currently running in 20 markets across 14 cities including Karachi, Lahore, Islamabad and Faisalabad.
Through this partnership, customers who purchase two packs of Knorr Chotu in stores will have the opportunity to participate in an exciting Wheel of Fortune (WOF) game, which is part of our joint effort to digitize the product sampling process.This game offers customers the chance to win exclusive gifts including Easypaisa Peel & Win voucher codes and Knorr Chotu bonus packages.
To claim the easypaisa bonuses, the customer simply needs to scan the QR code that appears on the Peel & Win bonuses. After successfully scanning the QR code, customers are redirected to the easypaisa app, where they enter their unique voucher code into the Knorr-branded module. On successful redemption, customers will get Rs. 50 in their easypaisa account balance.To gain useful insights into the effectiveness of the initiative, a digital customer feedback form will also be distributed to users in the easypaisa app to collect real-time feedback on the product and activity - a testament to our commitment to a customer-centric approach. .
“We are pleased to partner with Knorr (Unilever) on this groundbreaking initiative,” said Hani Haider, Head of Growth and Analytics at easypaisa & TMB.
He added: “This collaboration underlines our shared commitment to harnessing the power of collaboration and technology to drive innovation and create exceptional customer experiences.” By combining our experiences, we are confident that we are setting new standards in the industry and can create a digital ecosystem that benefits all Pakistanis.”
“We are equally pleased about the partnership with easypaisa. This is the right partnership for the future of our Knorr brand.”easypaisa will help us tap into the masses in Knorr's key cities and build long-term relationships with our consumers. Knorr and easypaisa have set a new benchmark for the industry,” said Javed Jafri, Head of Media, Digital and Data, Unilever Pakistan.
With over 40 million registered mobile accounts and counting, easypaisa has achieved a remarkable milestone by becoming the first Pakistani financial app to reach 10 million active users. This success cements easypaisa's position as a pioneer in Pakistan's fintech landscape, driven by its commitment to driving financial inclusion through technology and collaboration.